As technology and the internet have advanced, so has e-commerce. When we’re sitting on the sofa, it’s simpler and more entertaining to use our smart phones to order items. However, not everyone is a fan of this increase. Because of this, the competition is expanding at a rapid rate. Some websites are abysmal.
Most people are looking for a quick and easy way to shop. It’s no longer enough to employ lovely photographs in ecommerce design website; current trends in interactive design suggest that all visual components should be able to work together to create an exceptional user experience. Conversion, sales, and repeat customers should be the primary goals of your website’s design strategy.
How your e-commerce site is laid up may have a significant impact on your conversion rate. The website’s design has a substantial effect on whether it is simple to access the content you are looking for or conveys a trustworthy brand image. You can’t overlook any step along the way. Each page of your website, from the welcome screen to the payment page, ought to be created with the end-eventual user’s purchase in mind.
In this article, we’ll go through the top e-commerce web design best practices that you can put to good use to further your business’s objectives.
1. Let Your CTA Science Prevail
To get the most out of a potential customer, you need to be quick. You must have a clear call to action (CTA). If your store’s theme and other design aspects clash with theirs, you may make them stand out and attract customers’ attention.
Then, you may play with the CTA’s language to target various demographics. Creating a feeling of urgency in your clients’ minds might motivate them to act immediately. If you want the call to action to come across as urgent, use terms and phrases such as “purchase immediately,” “free delivery,” and other variations of these. Here, human psychology has a significant impact. Over 70% of small companies lack calls to action, according to Espresso Digital.
2. One-Click Checkout Can Save Customers Time
On Amazon’s product pages, there is a one-click checkout option. Avoiding the “Add to basket” step can speed up the checkout process even more. A one-click CTA comes to the rescue if you have anything in your basket that you wanted to keep for later but didn’t want to remove.
As a result, Amazon saw a tenfold increase in conversions. There are no longer any restrictions on how you may include this feature in your online business.
Customers abandoning the checkout process because it is too hard may be attributed to several factors, the most important of which is a reduction in the time to make an order and pay for it by 10%.
3. Easy Checkouts
Most times, individuals load up their carts just to leave them later. You may ask why this is the case. Most of the time, it’s because the checkout process was overly convoluted. Take advantage of the following strategies to ensure speedy, simple, and convenient checkouts. For example, when checking out, don’t ask too many questions; this might deter specific customers and keep the site’s navigation simple. While the purchase is being processed, don’t add too many CTA’s to the page.
4. Keep in Touch
Ensure that your guests are informed at all times. This signal is identical to those you get from Facebook and Instagram; the only difference is that the firms send this anytime their visitors are online.
It is possible to use a variety of techniques to keep your customers informed.
Push Notifications: Sending a message to your subscribers through a website or web app is the purpose of these alerts. Push alerts may be sent even if the client isn’t on the website. Great for converting power sources.
Emails and SMS: Sending frequent emails and texts to consumers will ensure they don’t miss out on important information. Let them know how much you value their company. Your friends and family will return to see you as soon as they realize how much you miss them. Make it simple for clients to sign up for email and SMS alerts on your website, but don’t force the issue.
Web/Mobile Banners: Be creative for the fonts and colors used in your banner designs. Get the word out about sales or free delivery! Customers like things on sale. Banners are a great approach to getting the attention of potential customers. You may be notified when a consumer accesses the website and gives them updates through email, text message, or push notification to promote return visits.
5. Lead the Game with SEO
Search engines are the primary source of the most traffic to a website. Only 10% of online searches, according to The Conversion Guru, make it beyond the second page of results.
However, search engine optimization (SEO) isn’t only for Google or Bing. Your on-site search tool is the first step in the shopping process for most visitors. Thus, it is critical that they can readily find it on your website. As long as they discover precisely what they’re searching for, they are more inclined to buy from you.
In this way, customers may just click the results they want rather than write in the entire thing. In order to make it easier for customers to find what they’re looking for, search results should be sorted by several criteria. Customers must have the ability to quickly and simply sift through many search results. Conversions will skyrocket if you use this strategy.
The best way to ensure you have a good SEO strategy is to hire an ecommerce web design company to handle everything.
6. Ignoring mobile is a Big Mistake
Mobile phones are widely used by more than half of the world’s population since they are so handy. More than half of all e-commerce purchases are now made on mobile phones.
Mobile-optimized websites are routinely overlooked by potential customers. There are several services that can tell you whether your site is headed in the correct direction for mobile. The answer may be found by doing a simple Google Tool experiment.
You may maintain your online store’s mobile-friendly design by following these guidelines. If you don’t want your clients to scroll to locate what they’re looking for, don’t use giant banners and pop-ups that dominate the whole screen. The CTA’s should be legible enough to see on a tiny screen. Photos of the items should be presented in proper order and preferences. You should think about how the desktop design of your shop will transition to tiny displays and what components should be emphasized on a page for mobile users.
Make it easy for visitors to find what they’re looking for.
7. Encourage and Show Off Customer Reviews
The concept of “social proof” is deeply ingrained in the minds of many individuals. Customers steer clear of purchases of items that have no previous customer reviews. Customers’ reviews are currently being used as a sales tool by several websites. The best example of this is Amazon, which offers reviews for every product. It enables anybody to post reviews or snapshots of their experiences with the product.
No one likes to put their money in danger, but buyers are more likely to trust a product that has received widespread praise.
To further enhance the usefulness of ratings, there are now many more options for users to evaluate and review things. These evaluations are sometimes broken down into categories, such as design and quality and comfort, or the fit of a particular item.
When a reviewer writes “confirmed purchase” before the review, it boosts the review’s credibility since the reviewer really bought the product.
8. Enable Easy Email Signups
Your website must make it simple for visitors to sign up for your newsletter so that you can stay in touch with them. Having many followers means you should treat them well. To help you save money, send them emails with promo codes and special offers. For online shop conversions, email marketing is a powerful tool.
Add a module at the bottom of your website so that people can quickly sign up for your marketing emails or newsletters. To get exclusive offers and information, customers just fill in their email addresses. Another alternative is to include an email subscription checkbox in CTAs; you can even provide a discount coupon to encourage them to join.
9. Add a Referral Option
People have faith in their leaders. It is common to see individuals alter their minds regarding products recommended to them by their relatives and friends. There are a lot of recommendations that include discount codes, which are a win-win for both you and the person who referred to you.
Consider leveraging customer recommendations to increase sales in your online store. A CTA for a referral code may be simply added to the design of your online shop and will be activated after any transaction. Include an email address field and a link that anybody may copy and paste for easy sharing. Your site will benefit from this simple design enhancement.
10. Monitor Customer Needs
Suppose a consumer is looking to purchase a camera from your website. Instead of merely handing over the camera, advise that your buyer purchase an additional memory card and camera bag to go along with it. There are many ways to use up selling items in the design of your website’s product pages.
Upselling supplementary goods are a sure way to increase revenue. This is because customers are more likely to take advantage of lower prices offered on things that complement their initial purchase. After all, a camera isn’t much use if it doesn’t have a place to save photos and videos.
An e-commerce site doesn’t need to be expensive, but keeping up with the business demands a lot of practice and knowledge of the field. The more you learn, the more you grow. Monitor your progress at all times. Use surveys to determine what your audience thinks is working and what isn’t, and use that information to improve your products and services. Remember to employ the services of an ecommerce website designing company to help you out.