OnePlus’ visual identity gets a makeover | TechRadar

OnePlus, as a enterprise, has normally prided alone on its layout selections. It extends not just to its goods but also to other components that make up the OnePlus expertise. 

To further more that idea, OnePlus is adopting an entirely new brand visual identity (VI), which will be the greatest transform ever considering that the enterprise was established in 2013. It is emphasizing that the modification is intentional and aims to make the brand extra identifiable and versatile. 

A new less complicated, cleaner and bolder brand was also unveiled, which will make the “1” extra purely natural to browse, though the “+” has been created larger and extra outstanding. In the same way, the logotype has been up to date with a uniformly thick font, which is also less complicated. These enhanced assets will also be easier to use across various platforms as properly as digital media.

The logo transformation

The brand transformation (Graphic credit: OnePlus)

OnePlus is also switching to a new colour palette. The legendary pink is still the main colour, followed by cyan, eco-friendly, magenta, indigo, and yellow, in hopes of creating the graphics extra energetic and lively. At the exact same time, a new font will be adopted for much better legibility.

OnePlus adds that this overhaul was 7 months in the creating, which was worked on by in-dwelling creatives as properly as an external agency. It adds, “The objective was to unify all conversation with OnePlus, not just communications, but also the expertise of working with OnePlus’ goods and services across all touchpoints.”

Mats Hakansson, the world wide imaginative director at OnePlus, also discussed that this change was not to signify a transform but to boost the spirit of Never ever Settle. These modifications ended up integrated, keeping the legendary components in intellect though injecting both equally enjoyment and equilibrium.

The CEO will also share extra about what went guiding this layout, what’s altering, and what it signifies for the OnePlus brand. Obviously, we expect these modifications to be a part of the future OnePlus eight series’ launch far too, which is just a month absent.

Maria J. Danford

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