Clariba partners with SAP clients for intelligent enterprise

At its current person meeting, SAP created a scenario for its vision of the smart company, but the strategy nonetheless lacks clarity for a lot of buyers.

SAP defines the smart company as a electronic transformation, or the digitizing of existing processes and company models to allow the new processes and systems. The overhaul emphasizes analytics, details-driven selection-creating and cloud-centered technologies, and it enables companies to create company models that monetize details in new strategies.

For companies to undertake this sort of a transformation, SAP will need to have assistance from its companions, explained Marc Haberland, founder and controlling director at Clariba, an SAP companion. Clariba has engaged in its own electronic transformation and now develops apps and approaches for SAP buyers to do the similar.

Clariba, centered in Barcelona and Dubai, is a 20-year-aged company that started out out as a consultancy for BusinessObjects, company intelligence system engineering that SAP obtained in 2007. In addition, Clariba is centered on SAP’s vision of an smart company and is acquiring details-driven smart company apps, which includes one particular presently currently being utilised by the Italian National Football Federation.

In this Q&A, Haberland discusses how and why SAP buyers need to have to move to the smart company.

Why did Clariba begin to undertake its electronic transformation?

Marc Haberland: We located about 4 a long time ago, when we were being acquiring our remedies with buyers, that the buyers desired a lot more. They desired not only the bread-and-butter analytics and govt dashboards with self-services capabilities, but they also desired to interact with these dashboards. They desired the capacity to produce back into the databases and most likely set off a procedure in a transactional process, this sort of as building a ticket in Microsoft Dynamics or an SAP back-end ERP process centered on the details they have inside of the dashboard.

What was a use scenario for this solution?

Marc Haberland, founder and managing director, ClaribaMarc Haberland

Haberland: The most pronounced project was one particular we had for the Aspire Academy in Qatar [a youth soccer and sporting activities academy] after Qatar gained the 2022 FIFA Environment Cup. We gained the project to establish a repository for details from distinctive details resources on the soccer pitch — specialized, tactical, screening general performance — all the details that you would generate in the training course of education for soccer online games that then provides details back into one particular process.

How did this completely transform into an smart company project?

Haberland: At initially, this was a classic project. It was an on-premises SAP HANA company details integrator with SAP BusinessObjects. We developed a details repository in SAP HANA, which is what it was meant to do, but we commenced to force the boundaries of BusinessObjects. So, we had to get SAP engineers included to glimpse at the engineering that SAP utilizes to see if the engineers could improve the routines to make the dashboard quicker. On the back of that, we gained a project for the Italian National Football Federation. The notion was the similar for them, but it was a even bigger end-to-end resolution. We resolved we can not go the classic route and we have to go cloud with SAP Cloud System, leveraging HANA, and we would establish our own cell application and not use BusinessObjects engineering.

This shows the Clariba Act-In Football analysis application, which provides a variety of data about player performance.
The Clariba Act-In Football evaluation application provides a selection of details about participant general performance.

How does the application operate?

Haberland: We really jumped into SAP Cloud System when we started out this project. It really is a enormous project, with twelve integrated details resources from the GPS sensors that players wear in the course of the education to the grasp details to the external details resources that feed details from the matches. The details resources are fed into one particular centralized sporting activities general performance repository, on which sits an application that provides coaches, players, clinical staff and dietary staff — a 360-degree watch of their players. The general performance and match evaluation details are put together with subjective information about how the players are feeling, so it truly is really about combining sensor details with grasp details with subjective working experience details.

Does this typify the new landscape for SAP engineering?

Haberland: It really is really a shift to setting up apps that not only visualize details for much better selection-creating, but truly develop remedies where details is entered and decisions are recorded back into the process, which is what details-driven electronic transformation is all about. To assistance companies develop into smart enterprises, you have to co-innovate with them to digitize their processes. Data is normally entrance and centre for that.

Are there instruments that you use to assistance the smart company growth?

Haberland: The fact now — in particular with COVID — is that buyers need to have to establish new company processes, they need to have to be agile, we need to have to be in a position to innovate jointly with buyers and appear up with remedies comparatively quick. We have made setting up blocks that we simply call Act-In frameworks of what buyers have to have to establish cell apps and digitize processes. For illustration, one particular of these frameworks is active connectors that supply the capacity to connect to back-end systems, like S/4HANA, SAP SuccessFactors or the GPS systems. There are also cell frameworks mainly because customers are utilised to utilizing cell units and that expectation is now there in the company globe. Every application nowadays requirements to have a one indicator-on, it requirements to have a menu structure, it may well need to have to be multilingual, it will have some variety of sorts, it will have most likely charts and graphs. So, there will be distinctive elements, and we mainly are packaging that in what we simply call the Act-In cell framework.

Why is this adaptability important for SAP and its companions and buyers?

Haberland: In this journey, the soccer application is a excellent story, but underlying this is a quite important shift, in particular for SAP. As anything moves to the cloud, as SAP is promoting a lot more in the cloud, they need to have to innovate with companions, and those companions need to have to have the capacity to rapidly interact with buyers, to innovate with buyers, and then to establish those remedies on SAP Cloud System. Finally, it truly is quite apparent the cash is in the intellectual assets and in possessing recurring profits streams from cloud-centered or cloud-enabled apps. The fact is that if you go to any consumer, and they want to digitize a procedure, establish a new capacity, or establish a new company product, they never have the responses nonetheless. It has not been done in advance of, so you need to have to co-develop jointly with these buyers. Also, the innovation on prime of the SAP Cloud System — which is what SAP is seeking to do, which enables its companions to develop IP and rapidly provide out details-driven apps.

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