Aprimo partners with Templafy on digital asset management

Maria J. Danford

Electronic asset administration seller Aprimo has announced a strategic partnership with Templafy, a template administration corporation, to create a connector for Microsoft Office environment purposes.

The partnership, which was announced final week, will allow customers to obtain digital assets from Aprimo instantly in Microsoft Office environment by the new Aprimo Connector for Microsoft Office environment run by Templafy.

“The finish customers benefit greatly when they are doing a presentation,” reported Christian Lund, chief product officer at Templafy. “They can keep instantly inside of of Microsoft Office environment or Office environment 365 PowerPoint and click where by they want that image, and then those people photos are serviced instantly inside of of Microsoft Office environment by the Templafy UI.”

The partnership contains some of the next capabilities:

  • Capacity to limit obtain: Allows customers to research only inside of paperwork, presentations and electronic mail, fairly than looking outside of workspace
  • Less difficult obtain: Belongings are obtainable on a centralized platform in Microsoft Phrase, PowerPoint and other Office environment purposes
  • Guarantees authorized compliance: Only photos with suitable legal rights and compliance can be accessed by personnel

“The partnership among Templafy and Aprimo suggests that DAM customers will have a lot more steady, scalable articles that they can supply to market place more rapidly,” reported Nick Barber, senior analyst at Forrester Study. “The integration suggests that creators can depend a lot more on application and less on on their own when it will come to the mundane but needed process of updating articles.”

The connector also routinely compresses greater assets, this kind of as higher-resolution pics, which can get up space in a doc or presentation that does not have to have this kind of big files.

“It is optimized for the Office environment platform,” Lund reported, about the compression feature. “What takes place by integration is that it is despatched by Templafy UI, and those people photos are routinely compressed to be optimized and match properly with Microsoft PowerPoint, or Phrase or Outlook.”

Lund reported partnerships like the 1 among Aprimo and Templafy are major to bring alongside one another SaaS sellers in order to boost the person practical experience.

“[The connector] is specifically practical for the finish customers due to the fact it will allow them to work substantially more rapidly and offers the business a substantially much better way to govern and come to feel secure that folks are making use of things in the right way, and also to leverage their investment decision know-how in normal,” Lund reported.

No specific pricing was mentioned for the Aprimo Connector. The connector is also built-in with Office environment 365, Microsoft Office environment On-line and Google’s G Suite.

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