We’ve all seen (or been) the parent reluctantly tipping their child’s cereal choice into the shopping cart. In theory, the food industry assuages at least some of a parent’s guilt: They self-regulate how much sugar is allowed in cereals marketed to children.
But according to new research, even the most educated shoppers might have a hard time figuring out just how much sugar is in their kids’ cereal. Though companies might set their own limits, they often don’t market the truly low-sugar cereal options to children with fun characters and entertaining boxes.
Published in the Journal of Nutrition Education and