Why Windows 11 going with Amazon for its Android apps, and not Google, is a masterstroke

Maria J. Danford

A person of the most important surprises of the Windows 11 launch function was the announcement that Android applications are coming to the new Microsoft Shop… but via Amazon.

Even though the selection was praised, it’s also been satisfied with some trepidation and puzzlement, leaving individuals pondering why there hasn’t just been an arrangement made with Google alone.

The redesigned Microsoft Shop on Windows 11 is incredibly welcome, but consumers will have significantly considerably less Android applications to pick from, compared to the sum which is readily available on Google’s own Perform Shop.

With this in mind, here’s why this selection may possibly have appear to Amazon’s Shop in its place.

Observing what was in front of us all alongside

Google declared not long ago that it is changing  the format for Android applications, identified as APK, and moving to a new format from August identified as the ‘Android Application Bundle’, or AAB.

When you obtain an application from Google’s Perform Shop for your Android gadget, it employs the ‘.APK’ naming convention, identical to how you put in an application on Windows as ‘.exe’, or ‘.DMG’ on Apple’s macOS functioning method.

Nevertheless, this new sort of file, according to Google, lowers the sizing of the application, along with staying equipped to be signed, which effectively signifies that Google will be equipped to monitor the application from inside of its Perform Shop with an ‘Upload Key’, so it can support recover the application for a developer if anything happens.

This is where by I consider Amazon’s Application Shop on Windows 11 comes in.

The Amazon Windows 11 Shop

For yrs now, Amazon has had its own Android application keep, which permits consumers of Kindle Hearth products to obtain applications from Amazon’s own web page, and from inside of the company’s own storefront.

Due to the fact the store’s launch in 2011, there are virtually five hundred,000 applications readily available from Amazon, which would seem negligible compared to the tens of millions readily available on Google’s Perform Shop.

Nevertheless, Amazon has whole control around this keep, so developers that make applications that illegally provide games and applications for no cost that are in any other case readily available for a fee are blocked, identical to Apple’s own suggestions.

This, alongside with Google’s programs for AAB and its system for signing every single application with an add vital, may possibly be why we are viewing Amazon’s keep on Windows 11 in its place. It can help give concentrate to what’s readily available from Amazon’s storefront, and does not flood the new Microsoft Shop with copycat applications. Much more so, it does not need Microsoft to police the applications coming in from Android, as Amazon already does this.

Amazon App Store on the new Windows 11 Microsoft Store

(Impression credit: Microsoft)

It is an ingenious go when you think about it. It permits additional applications on the new Microsoft Shop with negligible energy from Microsoft, and can help it develop into a considerable rival to Apple’s Mac Application Shop, with iOS applications now readily available on M1 Macs.

With extensions staying readily available for Microsoft Edge as well in the Microsoft Shop, it’s a superb outlet for new and current consumers to explore applications they could possibly not have in any other case identified prior to.

There’s already an early model of Windows 11 readily available to obtain for screening, but it does not incorporate Android applications at the moment, so we’ll have to hold out to see just how thriving Microsoft’s inclusion of these cell applications turns out to be.

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