Do you have an active website? Are you wondering how to get a better ranking on search engines effectively? Domain authority is the answer.
Domain authority, also called DA, is a measurement metric by Moz to assess the credibility of a domain in Australia and worldwide. Simply put, it is a measurement of the authority or strength of a domain in regard to rankings and organic traffic.
Only focusing on choosing the right domain hosting in Australia will not be sufficient. You must incorporate strategies and tactics to improve and increase your domain authority score to have higher rankings and, thus, better conversions and sales.
First, let us understand a good domain authority score below.
What is a Good Domain Authority Score?
The domain authority score worldwide ranges between 1 to 100. The higher the score, the better the chances of attracting organic traffic and improving your search engine rankings. When you launch a new website, you start with a score of 1.
However, based on the number of external links on the domain authority, the sites with a higher number have a better domain authority score.
On the other hand, businesses and websites with limited links are stuck with a lower score value. In simple words, the higher the number of backlinks, the better the domain authority score for a website.
There is no one best domain authority score. The score can depend on factors like your competition and industry. However, on average, any domain authority score above 40 is decent, while a score above 60-70 is very good.
How is the Score Calculated?
The score depends on multiple factors that include:
- Website content quality
- Relevance and quality of incoming and outgoing links
- Number of external links bringing traffic to your website
- Popularity of your website
- Overall website SEO performance
Top Ways To Increase DA Score
Increasing your domain authority score is essential to benefit from improved SERP rankings. However, it is important to note that the score scalability is easier from a score of 15 to 30 but a lot more complex and difficult to move the scores from 65 to 85.
Some of the top ways to increase your domain authority score include:
- Invest Time On Off-Page SEO
The first step is to improve your link profile, which can be done by increasing the backlinks available on high authority websites and relatable business websites while removing the bad or poor quality links called toxic links to improve your score.
- Improve On-Page SEO
On-page SEO optimisation is crucial to improve your domain authority score.
This can be done by improving your content by incorporating quality descriptions and titles, headings, optimising media elements, maintaining keyword balance and cross-linking the existing content with one another.
- Make It Mobile Friendly
Optimising a website for different mediums is a great strategy to increase your domain authority score while also improving the overall user experience of your website.
With the increasing number of mobile users, having the website up and running seamlessly on the mobile phone is a win-win to increase the score.
- Maintain Website Performance
The user experience is essential in determining a website’s performance.
Therefore, optimising the speed of your website by improving the content quality available and compressing add-ons like images, videos, and codes can directly impact the domain authority score.
Summing Up
Improving the domain authority score of your website is not a standalone goal. The critical driving force should be creating a credible website with the best user experience for maximum conversion.
With this focus in mind, incorporating on-page and off-page SEO, running content checks, and focusing on improving the overall website performance will indirectly increase your domain authority score.