MicroStrategy analytics platform helps Medibank add value

Maria J. Danford

Working with the MicroStrategy analytics system, alongside with data warehousing engineering from AWS, Medibank Personal Limited was capable to migrate to the cloud and reduce fees, even though also supplying additional workers entry to small business intelligence.

Medibank, launched in 1997 and primarily based in Docklands, Australia, is a non-public wellness insurance plan service provider covering additional than 3.seven million men and women.

That typically manufactured it tricky to find the appropriate data at the appropriate time to do quick analysis, and tricky for any personnel other than a person with a qualifications in data analysis to work with the organization’s data to advise decision-making.

Being aware of Medibank needed to be additional successful, and that its actuaries and agents needed to be capable to work with copious amounts of health-related data additional simply, the business identified that it needed to go to the cloud and to carry out a additional streamlined analytics plan.

Cloud migration

Adhering to a period of exploration to come to a decision which cloud data warehouse and analytics sellers to use, Medibank took 6 months to get ready for its migration to the cloud, and with the assistance of MicroStrategy executed the migration in a few months. The insurance plan big selected AWS for cloud data warehousing, and Medibank pared down to MicroStrategy and Tableau Software from 7 BI companies.

We desired a a person-quit shop for Medibank. We could reduce fees by cutting down the selection of warehouses and cutting down the selection of visualization applications — no a person demands 7 visualization applications.
Craig RowlandsSenior government of data administration, Medibank

“We desired a a person-quit shop for Medibank,” stated Craig Rowlands, Medibank’s normal supervisor of data administration, on Aug. 11 during a webinar hosted by MicroStrategy. “We could reduce fees by cutting down the selection of warehouses and cutting down the selection of visualization applications — no a person demands 7 visualization applications. No one demands four data mapping applications, and we had four.”

If Rowlands has a person regret, he added, it truly is that Medibank did not migrate to the cloud and streamline its analytics plan quicker.

In the a few many years due to the fact setting up to whittle down the selection of applications it was employing, Medibank invested 6.two million Australian dollars ($4.5 million). In accordance to the organization’s calculations, that financial investment has returned AU$twelve.3 million.

“We must have gone faster,” Rowlands stated. “We waited too extensive. If you are on the lookout at MicroStrategy as an instance, you want the most up-to-date performance and abilities.”

Working with MicroStrategy’s cloud analytics system, Medibank has, ultimately, enhanced its means to service the demands of its prospects.

It is really carried out that by adding self-service reporting and analytics abilities that enable agents to make well timed decisions with no owning to 1st talk to with data groups.

In addition, Medibank has created a marriage-overview model that prospects to additional personalization and added abilities that strengthen the accuracy of its experiences.

The business has ninety various vital experiences and, employing MicroStrategy, it truly is capable to confirm whether or not the resource of the data is superior and the data is precise.

“It is really not just about making the data available to men and women, but making absolutely sure it truly is precise so men and women can use it to make educated decisions,” Rowlands stated.

He added that when likely from 7 analytics platforms down to two, Medibank selected MicroStrategy simply because of its automated reporting abilities and means to make data simply digestible, even by men and women with no a qualifications in data analysis.

“The users are discovering it easy to use, especially the new performance,” Rowlands stated. “We looked at some of the other applications and I basically felt they ended up a tiny little bit clunky. They weren’t as easy to use or as intuitive.”

In the meantime, with AWS, Medibank has been capable control all its customers’ health-related data, such as positioning stability measures on delicate health care data and creating a data governance framework that at the same time enables workers to confidently work with data, even though restricting who can use what data and when.

In addition, by employing a cloud data warehouse, somewhat than a host of on-premises data warehouses, Medibank states it has been capable to reduce fees. The business only pays for the compute power it utilizes and can change its process off fully on weekends and holiday seasons when it truly is not employing it.

“When you are transferring absent from legacy products and solutions and transferring onto AWS, you are at the most up-to-date variation, and after you’ve got manufactured the go, you force on your own to continue to be on best of it so you reduce risk,” Rowlands stated. “And from that stage ahead, using the applications you’ve got obtained and the applications that are out there, you get to method optimization.”

Future designs

Now that Medibank is controlling its data with AWS and employing the complementary abilities of MicroStrategy and Tableau for its analytics, it wants to do additional.

Just one analytics ability it wants to acquire improved advantage of is HyperIntelligence, in accordance to Rowlands.

A user's email exchange information is displayed on a HyperIntelligence for Office card.
A HyperIntelligence for Workplace card shows data pertinent to a user’s e mail exchange.

HyperIntelligence is a zero-simply click embedded analytics applications built with augmented intelligence and equipment learning abilities. First introduced in 2019, HyperIntelligence utilizes cards that pop up as users scroll above to textual content — such as names and e mail addresses — to provide pertinent data that enables data-pushed decision-making.

“For each individual purchaser and each individual way of life stage that they are at, we want to make insurance plan products and solutions and treatment commonly out there and available to them,” Rowlands stated. “We believe that there are some exceptional HyperIntelligence use cases for us. We sense these are the up coming parts we want to split into.”

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